July 8-9, 1999

ITEM 104-1006-R0799 Renaming of the Harry Adams Events Center; The University of Montana-Missoula

THAT: Consistent with Board of Regentsí Policy 1004.1, Naming of Buildings, the Board of Regents of the Montana University System authorizes The University of Montana-Missoula to rename the Harry Adams Events Center, "Adams Center."

EXPLANATION: The University of Montana Committee on Campus and Facilities approved renaming the Field House the "Adams Center." Previously the name "Harry Adams Events Center" was approved by the Board of Regents at their July 1998 meeting.

The Athletic Department has adopted a marketing approach which will best identify the newly renovated facility. The new complex will have unique identity, and will include logos, designs, and phrases. Research and communication with other arenas reveal a consistent trend toward short, catchy names which work well in conjunction with logos and artwork as well as advertising and media coverage for all events.

The renaming will more accurately describe the expanded function of the building while retaining the intent of the original dedication to Harry Adams.